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Ian-Deming

A Letter from the Editor

When I think about America, I think about the Bill of Rights and the National Anthem and Walmart. But I also think about my 97-year-old grandma who got married in 1939 and always asks me if I “have a good job and am making enough money”. I think about my friend Ryan, who just returned from his first tour in Afghanistan less than a month ago, and embracing him with the words “welcome home”. I think about my neighbors across the street, tending their yard religiously every Saturday while their kids ride tricycles in the street.

Depending on who you ask (and their political affiliation), America is described with different characteristics that attempt to explain our nation: Quality manufacturing. Political freedom. Military service. Community service. Social progress. Economic opportunity.

While these sundry reductions of national essence are at once both glib and invigorating – we know that America is also about cat videos and the cult of celebrity. About fast food and John Deere. About double-rainbows and Disneyland and David Letterman.

But somewhere in between the patriotic principles and our collective pop culture are 319 million people living this American life.

In our first “thematic” issue of Classfare, we made the ridiculously futile attempt to capture a glimpse of this life as it is today. Admittedly, attempting to capture American life through a handful of stories on people and brands (and a few highlights on classic American style) is an impossibly large feat. But we captured a few stories along the way that we’re proud to share. Stories that do, in some way, express at least part of the essence of what is American. A story about two Brooklyn entrepreneurs paving their own path into the menswear industry. A story about California farming and the modern day cowboy. A few stories about escaping into the solace of the American wilderness, be it in the recesses of the Yosemite valley or the banks of the Metolius River.

Oh, and we also drank some Mint Juleps and celebrated the fact that whether Classfare achieves long term success or someday joins the long list of failed startups before us, we’re doing what we love and working our asses off to make something great.

What’s more American than that?

Ian Deming, Editor-in-Chief